Paid Media That Actually
Understands Travel.
I'm Christine. A paid media specialist, travel content creator, and the person behind Sash Social. Here's the short version of how I got here.
Visited
Marketing
Seven years in marketing.
Three in paid media.
One niche I actually love.
I've spent the last 7 years in marketing, working freelance across all kinds of industries and projects. In 2022, I moved specifically into paid media — Google Ads and Meta Ads — and that's been my focus ever since.
I started Sash Social to step out of general agency work and build something around what I actually care about: travel. It's the natural overlap of two things I already do: running paid media campaigns, and running my own travel blog and content brand, Sunsets Abroad.
I've worked with three businesses in the travel and hospitality space so far — bringing direct booking strategy to a boutique stay, and running paid acquisition for a destination wedding planner and a luxury travel concierge service. Each one taught me something about how this industry actually books, decides, and converts — and that's exactly the expertise I bring into every new client relationship.
The Hosting Experience, Covered too.
Paid media is only half the picture for a hospitality business — the other half is what happens once a guest actually finds you. That's where my partner Ricky comes in.
Ricky runs Lorraine's Loft, a 5-star rated Airbnb property he's hosted for three years. I built out their direct booking system — and over the past year, it's shifted roughly 17% of total bookings away from Airbnb and Booking.com fees, with zero ad spend behind it. Once their next locations open and the economics make sense, paid ads are next.
His hands-on hosting experience — what guests actually look for, what makes a listing convert, what keeps a 5-star rating — feeds directly into how I think about funnels and offers for every hospitality client I work with.